GE Renewables

AWEA ’16

Conceptual UI & Tradeshow Interactive

The Seat of Power

This interactive experience put renewable industry professionals in the driver’s seat — literally.

For the 2016 American Wind Energy Association Conference (AWEA), a simulated wind-farm experience was developed using an 11-foot diameter scale model and projection mapped wind and weather patterns.

Users engaged with the simulation through massive 42" touchscreens mounted on the model as well as a touchscreen "cockpit" chair that piped in a live feed of the model with graphic overlays.

Day Traders

For the experience, I had to distill a day’s worth of weather into a brisk 10-minutes. In that time, convention-goers would have to monitor the wind farm and make quick decisions on energy trading, maintenance planning and crew management. This underscored the reality that there are far too many decisions and too much information for any one person to handle without an integrated, intelligent system. That was the value of Predix™.

I had to design conceptual UIs that balanced several competing objectives:

Relay instructional information to a new user

Provide easy-to-understand graphic representations of the energy market and wind farm operations

Allow the user to have fun with a bright, crisp interface that felt futuristic but not so conceptual as to be abstract and alienating.

The sheer amount of assets needed for these different presentations and experiences meant a large team of artists was needed to execute, and fast.

It was my responsibility to devise a series of project templates, style guides and visual reference standards that ensured everything falling within the Predix™ world kept a solid, consistent look and feel.

Furthermore, I had to work closely with our TouchDesigner development team to make sure that every asset my team produced adhered to a strict naming convention system and followed the pipeline protocols we devised.

My Role

Art Director
Screen Graphics & Animation

Agency

First Person

Creative Director

John Sadler

Project Manager

Jessie Mizrahi

Development Team

Media is a tool. Be constructive.