Coalition

Active Insurance Motion

As a founding member of the Coalition Brand Team, I’ve been bringing the company’s category-defining Active Insurance to life through a vivid, playful and precise motion system.

Brand Motion Design, Animation Art Direction

Active Motion Showreel

Founded in 2017, Coalition has quickly risen to become one of the most valuable and innovative companies in the world of Cyber Insurance.

In March of 2022, we rebranded and introduced the category of Active Insurance » to the Cyber and Executive Risk world. The concept is simple: This isn't old-school insurance.

Digital risk changes constantly. Insuring organizations against cyber threats, ransomware and data breaches requires a dynamic, anticipatory approach to assessing risk, responding to policyholders and minimizing losses in an uber-connected economy.

Logo Animation

The visual identity for Active Insurance had to key in on the energy and verve behind its intent. Most people don’t associate “insurance” with “energetic.” Our aim was to change that. While the identity was constructed around a vibrant collage of type, geometry and cyber risk symbols, I saw an opportunity to make these elements dance through animation and really put the “active” in “Active.”

Ambient Motion Loops

From the moment our team said “we need a new brand,” I knew motion had to be an intrinsic part of it. Many companies still consider motion guidelines to be a “nice to have.” For me, it’s imperative.

Motion Guidelines

This systematic approach to motion as an expression of Coalition’s brand has allowed us to produce high-quality animation for a variety of contexts, from social posts on small screens to massive event displays and everything in between. Whether creating animated videos in-house or working together with production studios and agencies, we can ensure Coalition’s visual identity remains as Active as its radical approach to cyber insurance.