La Casa de Las Madres

GE Healthcare

GE Healthcare

Graphics + Identity 2019–2020

Graphic Design, Event Branding, Out-of-home + Social

Throughout the year, I’ve been donating graphic design services to California's oldest domestic violence and crisis response center. As they pursue the mission to Empower Survivors and encourage action, I’ve worked to bring their message to life through design.

Throughout the year, I've been donating graphic design services to California's oldest domestic violence and crisis response center. As they embrace the mission to Empower Survivors and encourage action, I've worked to bring their message to life through design.

Throughout the year, I've been donating graphic design services to California's oldest domestic violence and crisis response center. As they embrace the mission to Empower Survivors and encourage action, I've worked to bring their message to life through design.

Throughout the year, I've been donating graphic design services to California's oldest domestic violence and crisis response center. As they embrace the mission to Empower Survivors and encourage action, I've worked to bring their message to life through design.

Throughout the year, I've been donating graphic design services to California's oldest domestic violence and crisis response center. As they embrace the mission to Empower Survivors and encourage action, I've worked to bring their message to life through design.

La Casa de Las Madres Headquarters Front Entrance
Entrance to La Casa de Las Madres new building with red quote bubble sign.

A New Center

In 2019, La Casa de Las Madres » (The House of the Mothers) relocated to their new headquarters and client drop-in center on Howard Street.

I was asked to design a simple play on the LCDLM "quote box" logo that would be fabricated into a metal sign above the front door. La Casa expressed they didn't want a straightforward logo, but instead wanted a playful variation on the quote box that leveraged the asterisk used in previous years to symbolize unity and connection.

Amidst the non-descript apartment buildings and industrial facades of Howard Street, the red quote sign stands out as an eye-catching beacon for a place of refuge, safety and security.

Fall 2020 Transit Campaign

One of the main ways La Casa gets its message around the city is through advertisements on SF MUNI buses. For the Fall 2020 campaign, the key message was "Empower One; Advocate for All."

The organization wanted to avoid the use of imagery that depicted women as scared, abused and victimized and sought to use powerful photography that exuded strength, confidence and empowerment.

SF Muni Bus with La Casa advertisement on the side
Empower One Advocate for All Transit Campaign

I designed a series of ads that translated to three different sizes across three types of MUNI bus. Additionally, the creative could be broken out and repurposed for social media.

Instagram feed with five images of transit campaign

redHOT* Party 2019

redHOT* Party 2019

redHOT* Party 2019

redHOT* Party 2019

redHOT* Party 2019

La Casa's signature annual fundraiser party also required its own special graphic identity. Once again, playing off the 'quote box' that forms the organization's logo, I created the redHOT "Centerpiece" graphic.

redHot 2019 Centerpiece Graphic

The Centerpiece served as a festive and energetic graphic motif that represented the myriad voices of La Casa's supporters, advocates and volunteers coming together for a night of 'speaking out' for survivors of domestic violence.

A limited series of commemorative posters were printed and sold at the event, with all proceeds going back into the organization.

LCDLM_RedHotPoster_Mockup
LCDLM_RedHotPosters_Mockup
RH_Twirl_Master
La Casa redHOT 2019 Programs
RH19_Centerpiece_Adjusted

While the Centerpiece motif was broken out into social animations and printed collateral, the quote bubble itself was also adapted to a photobooth where party guests could pose and post to the event's Instagram feed.

Design for hand-held La Casa Change Advocate Quote Box
Two party-goers holding a Change Advocate quote box

2019 Annual Report

As the year came to a close, I was asked to help design La Casa's annual report which leveraged the campaign work we had done throughout the year. 

2019 Annual Report Four Pages
2019 Annual Report Four Pages

Mothers Day Campaign 2020

As Mothers Day 2020 rolled around, San Francisco, like most of the world, found itself in the midst of a lockdown due to COVID-19. La Casa recognized how the pandemic intersected with the dangerous situation domestic violence survivors faced and embarked on an annual campaign to raise funds in honor of their namesake—mothers.

Encouraging supporters to donate in honor of a (s)hero in their life, I was asked to design a graphic that would work for both printed Mothers Day cards as well as social media. None-too-subtly invoking a powerful superhero aesthetic, the graphic popped off the page and compelled supporters to take action on behalf of the strong, heroic women in each of their lives.

As Mothers Day 2020 rolled around, San Francisco, like most of the world, found itself in the midst of a lockdown due to COVID-19. La Casa recognized how the pandemic intersected with the dangerous situation domestic violence survivors faced and embarked on their annual campaign to raise funds in honor of their namesake—mothers.

Encouraging supporters to donate in honor of a (s)hero in their life, I was asked to design a graphic that would work for both printed Mothers Day cards as well as social media. None-too-subtly invoking a powerful superhero aesthetic, the graphic popped off the page and compelled supporters to take action on behalf of the strong, heroic women in each of their lives.

Mothers Day Graphic: Empower the Shero Within

My Role

Art Director, Designer

Art Director
Animator

Portrait Photography

Lenka Sluneckova

© Casimir Fornalski 2010 – 2020

© Casimir Fornalski 2010 – 2019

Media is a tool. Be constructive.

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